With technological advances, a large part of everyday activities have migrated to
the virtual environment, causing legislation to adapt to ensure citizens' rights in all situations.
Consequently, e-commerce has grown exponentially in recent decades, bringing numerous
benefits but also significant challenges for consumer protection. Considered vulnerable and,
therefore, insufficient, consumers have been even more exposed to risky situations when
concluding electronic contracts, which is why this article aims to present the biggest challenges
to consumer protection in the virtual environment. To this end, the research uses the deductive
method of study, carried out through bibliographical consultation of legislation, doctrine and
jurisprudence, aiming to protect consumers in the face of online transactions, data security and
quality of products and services contracted via the internet. Furthermore, it is intended to
examine existing regulations at national level aimed at protecting consumers in the digital
environment and the application of CDC articles in these cases, while there is no specific
legislation for these contracts.

• Paulo Izidio da Silva Rezende

LIMA, Eduarda de Sousa. OS DESAFIOS DA PROTEÇÃO DO CONSUMIDOR NO COMÉRCIO ELETRÔNICO. UNIRG - UNIVERSIDADE DE GURUPI - 2024. Disponível em https://repositorio.unirg.edu.br/documento/79. Acesso em 04/04/2025.